TV ad is not a presentation of a company or a product, it is not analog to online advert or cinema advertisement either.  It is possible to create a universal image ad or and advertisement about basic service or product for long term use, anyway it is more effective to develop an advertisement for a specific campaign, taking into account the audience, channel, length, frequency – media plan. It is up to date thinking for a campaign effectiveness to integrate diferent advertising channels with viewers involvement. Super Bowl broadcast advertisement is the most expensive advert time on TV, where one second of ad costs 167 000 USD. See how Volvo stole those precious seconds from other car manufacturers.

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